Why Pacific Rim Needs to be a Box Office Smash

Ok I normally don't do editorials on movies that haven't come out yet or any really at all based around this. So, I will say it straight up, Please, Please go and see Pacific Rim. I haven't seen it yet so I'm not sure if it will be as amazing as it looks. All I know is we need this movie to be a hit! For the sake of cinemas future.

Hollywood has a problem. They won't admit it but they do. It only sees the money in sequels, reboots, or adaptations of books or comics. So that leaves little room for the original movies to get made with proper budgets. Not many studios would take a risk of $100 million + on an original idea for a summer tent pole. Legendary Pictures did with the mega-movie Pacific Rim. Giant Robots and Monsters with Charlie Hunnam. High Concept right there.

The early tracking of Pacific Rim isn't looking too well. If everything goes how it's looking, then we could have this years version of Battleship (last years big budget film tanking). That isn't good for more than a studio losing money. Battleship and John Carter were different, they are adaptations of books and games. We the consumers are just as likely to blame for it as them. We go in groups to see this stuff usually.

As a fan of original material making it to big screen with a budget of $100 million +, I advise you to try and see this movie in theaters. We deserve other movies to get the chance to be big and bad and awesome. Lets try and turn this film tracking around and save cinema. I know its a big task, but I believe we can do it together.

Now, back to your regular scheduled programing.

P.S. I will be taking a slight vacation for the week so likely won't do any post. Just remember Comic-Con is just around the corner!

Full Trailer for Guillermo del Toro's 'Pacific Rim' is Here and it's Epic!

Warner Bros. and Legendary Pictures debuted the last and fullest trailer for Guillermo del Toro's baby Pacific Rim. This thing looks epic, like really epic epicness. It has amazing people behind the scenes and a fantastic cast that includes Charlie Hunnam, Charlie Day, and Ron Perlman.

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity's resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Hunnam) and an untested trainee —who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

This will be Epic!

Pacific Rim Viral Marketing Is Very Awesome with Kaiju Attack and Blueprints

I have seen some pretty awesome Viral Marketing in my day, since way back before Cloverfield or TDK, and Pacific Rim viral is starting up to a pretty good high and I sense it will only get better.

This week has been big for Guillermo Del Toro's Pacific Rim. So here are all the biggest viral events this week starting with an  Kaiju Emergecy System Test and blueprints to a Jaeger (giant robot). Then earlier today another video, this time a news event story in the vein of Cloverfield was released showing our first look at the giant monsters Kaijus. Also, more blueprints of other Jaegers that are in russian and japanese (blueprints are great aren't they?) and a cool letter from the British Air Command.

Check it all out here with trailers and blue prints, oh and that letter. So much stuff to get through!

Here are all the gloriously blue Blueprints of the Giant Robots called Jaegers